John Deere Harvester Works had planned their largest product launch in the summer of 2020 for more than a year. Exclusive events, a series of farm shows and personal demos all had to be quickly adapted to various pandemic requirements throughout the United States.

Event materials we had been working on became a custom kit to send directly to dealers. Smaller group events, where allowed, included the kit plus hotel gift bags and commemorative items.

The final piece was a custom award we designed and produced to acknowledge the John Deere Harvester team’s success in a very unpredictable environment across the US.