Project involved working with members of the Alliance across the state of Illinois

• Research and gather information on the tax credit program
• Define the marketing tools the Alliance members preferred
• Maximize the budget
• Develop customizable pieces and a process for members to access the files
• Keep content simple as information was still evolving and parameters could change
• Design an overall banner / logo to be used on materials
• Design and produce pieces that can be edited and customized by Alliance members
• Marketing pieces included:
  • Providing talking points for specific audiences
  • Slide deck
  • FAQ handout
  • Introductory flyer
  • Social Media post messages and graphics